After its foundation in 1999, SFC BIO garnered attention for its strong research and development capabilities. In particular, we succeeded in becoming the first in the world to extract a raw material called lycopene from watermelon flesh; however, we had to suffer objections even though countless introductions were made to major companies to create watermelon products. But when everyone said “No,” I, the CEO of SFC BIO, begged to differ. “We have a chance because no one else tried.” After three years of developing the product on our own, we finally succeeded in releasing the watermelon soda to the world. The tangy taste of soda was added to the fresh flavor of watermelons, allowing the product to be sold more than 20 million cans in the very first year. Thanks to the success of the watermelon soda, we also released the Watermelon Choco Cake, which caused a sensation in the bakery industry, allowing us to be recognized as a creative company with outstanding technologies. Such success would have never been possible if we had given up when others said “No.” Our success became the foundation for the crucial management idea of SFC BIO, which is “Innovation Through Being Different, Not Just Better.”